MKT 411 Week 5 Sustainable Product Presentation

Select a product from your Sustainable Product Proposal and create a product launch.

Present the product launch to the product management team. You must sell the idea and deliver this account for your firm.

Prepare a 20-slide Microsoft® PowerPoint® presentation with the following elements:

• Review of product design’s key elements
• Discussion of customer effect
• Promotion designs
• Comparison of awareness and cause marketing promotions
• Identification of greenwashing in another firm’s marketing and an explanation of how your promotion design avoids it
• Sustainable distribution plan
• Description of green distribution practices
• Explanation of why product is effective for organization, consumer, and environment.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.