MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

Write a 700- to 1,050-word paper that includes the following:

• A description of the product or service for which you will be developing a promotional campaign
• The intended audience(s) for the product or service.
• Characteristics that make your product/service unique.
• Ideas about how to showcase the best qualities of your product/service to your intended audience.
• Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s).
• Promotional opportunities for this product/service within your client’s company.
• Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach.
• Two or three clearly stated objectives/goals for your campaign.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.