MKT 498 Week 5 Digital Communications Presentation

Research the digital communications tools used by the company you chose in Week 1 or Week 3.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:

• Provide an overview of the company.
• Discuss its use of digital communications to address target markets and provide an example by embedding a url link into the Microsoft® PowerPoint® slide.
• Evaluate the effectiveness of the chosen tool in reaching its intended target market.
• Discuss two marketing communications, regulations, and standards with which the company must comply in order to use the digital communications you have presented.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.