MKT 448 Week 5 Signature Assignment: Methods of Targeting and Retargeting

About Your Signature Assignment

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Write a 1,050- to 1,400-word paper in which you analyze targeting and retargeting practices.

Select one of the examples from your Week 4 individual paper in which the organization was able to use digital analytics and/or competitive intelligence to identify behaviors and predict opportunities within a targeted segment.

Describe behaviors that make the target segment unique.

Select a type of targeting as well as an online marketing communications channel through which the organization can best reach its targeted audience and differentiate itself from competitors.

Evaluate types of retargeting, including methods that are useful and ethical to use within this particular target market.

Include a reference page with a minimum of three references, including the course textbook.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.