MKT 448 Week 5 Digital Analytics and Predictive Analyses

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MKT 448 Week 5 Digital Analytics and Predictive Analyses
MKT 448 Week 5 Digital Analytics and Predictive Analyses
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MKT 448 Week 5 Digital Analytics and Predictive Analyses

Write a 700- to 1,050-word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle.

Summarize your findings and conclusions from your team’s Week 4 paper, describing how data and analytics addresses the market growth issue and research question.

Research and analyze the marketing and business value of two of the following topics in the unified customer life-cycle:

  • Predictive personalization

  • Closed-loop behavioral feedback systems

  • Real-time relevant content and advertising, and wearable computers

  • Sensing and responding

  • Interactive and alerting

  • Geo-specific relevance and intent targeting

  • Automated services and product delivery

  • Data-interactive shopper and customer experience

Assess privacy, ethical issues, and rules specific to the digital data that your team will use to address your market growth issue.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.