MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators

Write a 700- to 1,050-word paper in which you describe methods used to collect and integrate quantitative and qualitative data that are used to evaluate customer experience relative to market growth.

Define a market growth issue for the organization selected by your team in Week 3.

Describe three Key Performance Indicators of market growth for this organization.

Define a single qualitative research objective that will address these three KPIs.

Build a four-question qualitative survey tool that addresses your research objective and utilizes the types of qualitative data recommended in your required reading.

Explain how a survey tool should be used to gather relevant qualitative data.

Describe a method from your textbook that can be used to integrate the resulting qualitative data with quantitative social media data.

Summarize how quantitative and qualitative data results can be used together by the market research team to achieve market growth research objectives.

Include a reference page with a minimum of three references, including the course textbook.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.