MKT 448 Week 3 Dashboards for Monitoring Conversions

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MKT 448 Week 3 Dashboards for Monitoring Conversions
MKT 448 Week 3 Dashboards for Monitoring Conversions
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MKT 448 Week 3 Dashboards for Monitoring Conversions

Resource: Building a Digital Analytics Organization, Ch. 7

Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates.

Select a Fortune 500 organization that uses digital marketing.

Identify and describe a digital value-generating activity from your organization’s social media or digital marketing platform that an online visitor might complete (such as clicking on a promotional button, subscribing through an app, or purchasing a product).

Define “dashboarding” as it relates to monitoring, reporting, and analysis.

Evaluate the dashboarding tools used to highlight the marketing and business performance data for your selected digital value-generating activity, and include an analysis of the five elements of excellent dashboarding on pages 203-204 in Building a Digital Analytics Organization, Ch. 7.

Select one dashboard on this list to monitor the conversions for your selected value-generating activity, and justify your selection:

  • Buffer

  • Hootsuite

  • Klout

  • Visual.ly’s Google Analytics Report

  • Visual.ly’s Facebook Insights

  • Social Mention

  • BuzzSumo

  • Tableau

Include a reference page with a minimum of three references, including the course textbook.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.