- Description
MKT 431 Week 5 Social Media
Purpose of Assignment
The purpose of this learning team assignment is to focus on social media and how it impacts small businesses.
Create a 10-slide presentation addressing how a company can use social media to build relationship marketing for a small business.
Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals.
Address the following in your presentation:
- Describe the name, location, and mission of the small business.
- Select the social media platform(s) that you will use (e.g. Facebook, LinkedIn, Twitter, or Opportunity).
- Provide a timeframe and measurable goals pertaining to the number and type of customers you plan to reach.
- Discuss in detail how this campaign will increase relational marketing.
- Draft plans to launch the social media campaign, and include a messaging sample that you’d like to send to your customer base.
Click the Assignment Files tab to submit your assignment.
Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.