MKT 431 Week 5 Advertising and Promotion

Purpose of Assignment

The purpose of this assignment is to give you practical experience in selecting an appropriate mix of advertising and promotional options (including the use of social media) for the company you are creating.

Assignment Steps

Write a 750- to 1,050-word paper.

Propose a mix of traditional advertising and promotional options for your product(s) or service(s) that includes:

• Media to be used
• Explanation of how the selected advertising will reach your intended target audience
• Timing considerations
• Cost considerations
• Metrics used to determine the success of your advertising efforts

Explain in detail how your intend to use social media, including:

• Social media platforms you will use
• Reason(s) why you selected this social media for your specific target audience
• Cost considerations
• Metrics used to determine the success of your social media campaign

Click the Assignment Files tab to submit your assignment.