MKT 431 Week 5 Social Media

Purpose of Assignment

The purpose of this learning team assignment is to focus on social media and how it impacts small businesses.

Create a 10-slide presentation addressing how a company can use social media to build relationship marketing for a small business.

Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals.

Address the following in your presentation:

• Describe the name, location, and mission of the small business.
• Select the social media platform(s) that you will use (e.g. Facebook, LinkedIn, Twitter, or Opportunity).
• Provide a timeframe and measurable goals pertaining to the number and type of customers you plan to reach.
• Discuss in detail how this campaign will increase relational marketing.
• Draft plans to launch the social media campaign, and include a messaging sample that you’d like to send to your customer base.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.