MKT 435 Wk 4 – Consumer Decision Making Process Paper

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MKT 435 Wk 4 - Consumer Decision Making Process Paper
MKT 435 Wk 4 – Consumer Decision Making Process Paper
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MKT 435 Wk 4 – Consumer Decision Making Process Paper

Resource: Consumer Decision Making Process Grading Guide

 

Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

 

Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

 

Base your review on the following six steps in the consumer decision process:

 

  1. Problem recognition

  2. Information search

  3. Alternative evaluation

  4. Purchase

  5. Use

  6. Evaluation

 

Answer the following questions in your paper:

 

  • How many of these stages did you go through?

  • Which stage(s) in the purchasing process was/were most important to you?

  • If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?

  • What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.