BRM 353 Wk 1 Discussion – Strategic Brand Management

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BRM 353 Wk 1 Discussion - Strategic Brand Management
BRM 353 Wk 1 Discussion – Strategic Brand Management
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BRM 353 Wk 1 Discussion – Strategic Brand Management

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

 

The strategic brand management process assists with building the brand. Select one step in the process and analyze the key components to the steps.

Discuss the following:

  • What are the key components of the step?

  • What is the biggest takeaway from this step?

  • What could happen if the step was neglected?

Due Monday

Reply to at least two of your classmates. Be constructive and professional in your responses.