BRM 353 Wk 2 Discussion – Brand Equity

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BRM 353 Wk 2 Discussion - Brand Equity
BRM 353 Wk 2 Discussion – Brand Equity
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BRM 353 Wk 2 Discussion – Brand Equity

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Select a product from a well-known brand and perform an analysis of the brand:

 

  • What components make up the brand? How does it create brand equity?

  • What is the image that customers associate with the brand and why?

  • What makes the brand successful?

  • What have you learned about this brand from social media either as a company advertisement or from word-of-mouth?

As a second part of our discussion, describe an experience you have had with an organization that did not deliver on the expectations set by its brand.

Explain your responses and incorporate a minimum of two supporting references in your weekly contributions.

Due Monday

Reply to at least two of your classmates. Be constructive and professional in your responses.