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BRM 353 Wk 3 Team – Product/Brand Development: Phase II
Resource: Product/Brand Development: Phase II Grading Guide
Continue development of your product or brand in your Learning Team.
Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:
- JC Penney
- The Gap
- Best Buy
- Sears
- Sony
- NFL
- K-mart
- Wal-Mart
Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.
Analyze the crisis and discuss how your company will avoid a similar situation with your product or brand.