BRM 353 Wk 2 Team – Product/Brand Development: Phase I

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BRM 353 Wk 2 Team - Product/Brand Development: Phase I
BRM 353 Wk 2 Team – Product/Brand Development: Phase I
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BRM 353 Wk 2 Team – Product/Brand Development: Phase I

Resource: Product/Brand Development: Phase I Grading Guide

 

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

For the first phase of development:

  • Identify the target market.

  • Define the brand elements using the six building blocks discussed in the readings.

  • Define the brand equity position.

  • Create a brand management strategy for the brand and its products.

  • How should the product be promoted/marketed?

  • Develop a social media strategy.

  • Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.

 

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

 

Include speaker notes to add more detail and explanation to each slide.

 

Cite all sources according to APA formatting guidelines.