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BRM 353 Wk 1 – Loyal Customer Worksheet
Resource: Loyal Customer Worksheet
Complete the Loyal Customer Worksheet.
Attention
Choose your brand carefully since this brand will carry throughout the course. Please follow these guidelines to identify a strong brand.
- Choose a brand you can touch, and see.
- Tangible brand = Rolex Watches
- Intangible brand = Facebook, Google, Walmart, Verizon, Amazon (avoid these)
- Choose a single brand product not a corporate brand
- Single brand = Diet Coke
- Brand family = Apple, Ford, Samsung, Starbucks, Nike (if you choose these, pick a single product)
- Choose a brand with national exposure not local. Local products are more difficult to discuss in later weeks
DO NOT CHOOSE THE FOLLOWING BRANDS – NO APPLE PRODUCTS, NO NIKE PRODUCTS, AND NO SAMSUNG PRODUCTS.
If you would like guidance on your brand choice just drop me a message!
Cite all sources according to APA formatting guidelines.