BRM 353 Wk 1 – Loyal Customer Worksheet

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BRM 353 Wk 1 - Loyal Customer Worksheet
BRM 353 Wk 1 – Loyal Customer Worksheet
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BRM 353 Wk 1 – Loyal Customer Worksheet

Resource: Loyal Customer Worksheet

 

Complete the Loyal Customer Worksheet.

 

Attention

Choose your brand carefully since this brand will carry throughout the course. Please follow these guidelines to identify a strong brand.

  • Choose a brand you can touch, and see.
  • Tangible brand = Rolex Watches
  • Intangible brand = Facebook, Google, Walmart, Verizon, Amazon (avoid these)
  • Choose a single brand product not a corporate brand
  • Single brand = Diet Coke
  • Brand family = Apple, Ford, Samsung, Starbucks, Nike (if you choose these, pick a single product)
  • Choose a brand with national exposure not local. Local products are more difficult to discuss in later weeks

 

DO NOT CHOOSE THE FOLLOWING BRANDS – NO APPLE PRODUCTS, NO NIKE PRODUCTS, AND NO SAMSUNG PRODUCTS.

 

If you would like guidance on your brand choice just drop me a message!

 

Cite all sources according to APA formatting guidelines.