- Description
BRM 353 All Discussions
The Latest Version A+ Study Guide
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BRM 353 All Discussions Link
https://hwsell.com/category/brm-353/
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BRM 353 Wk 1 Discussion – Strategic Brand Management
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
The strategic brand management process assists with building the brand. Select one step in the process and analyze the key components to the steps.
Discuss the following:
- What are the key components of the step?
- What is the biggest takeaway from this step?
- What could happen if the step was neglected?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.
BRM 353 Wk 2 Discussion – Brand Equity
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Select a product from a well-known brand and perform an analysis of the brand:
- What components make up the brand? How does it create brand equity?
- What is the image that customers associate with the brand and why?
- What makes the brand successful?
- What have you learned about this brand from social media either as a company advertisement or from word-of-mouth?
As a second part of our discussion, describe an experience you have had with an organization that did not deliver on the expectations set by its brand.
Explain your responses and incorporate a minimum of two supporting references in your weekly contributions.
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.
BRM 353 Wk 3 Discussion – The Influence of Technology
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Technology is used every day in many different aspects within an organization. How has technology influenced product and brand development? Select a brand and discuss one way technology has influenced the brand. What was the purpose of the technology? Do you think it was/is utilized to the best of its ability?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.
BRM 353 Wk 4 Discussion – Marketing Tools Comparison
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
There are several marketing tools available. Compare two marketing tools that are used to improve product and brand management. What are the differences? Why should one be used over the other and for what purpose?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.
BRM 353 Wk 5 Discussion – Effects of Product and Brand Messages
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to the following in a minimum of 175 words:
Product and brand messages can sometimes have a negative effect either ethically, legally, or socially. Select a product or brand and identify an ethical, legal, or social implication a message has had. Discuss how the company handled the issue. Based on your experience from this course, is there anything you would have recommended to do differently?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.