BRM 353 Wk 5 Discussion – Effects of Product and Brand Messages

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Product and brand messages can sometimes have a negative effect either ethically, legally, or socially. Select a product or brand and identify an ethical, legal, or social implication a message has had. Discuss how the company handled the issue. Based on your experience from this course, is there anything you would have recommended to do differently?

Due Monday

Reply to at least two of your classmates. Be constructive and professional in your responses.