BRM 353 Wk 4 – Brand Audit Presentation

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BRM 353 Wk 4 - Brand Audit Presentation
BRM 353 Wk 4 – Brand Audit Presentation
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BRM 353 Wk 4 – Brand Audit Presentation

Resource: Strategic Brand Management, Ch. 8, Brand Audit Presentation Grading Guide

 

Refer back to the brand chosen for the Week 1 assignment.

 

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.

 

Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.

 

Include the following:

  • Background

  • Brand Inventory

  • Brand Exploratory

  • Strategic Recommendations

  • Tactical Recommendations

 

Cite all sources according to APA formatting guidelines.