BRM 353 Wk 5 Team – Product/Brand Development: Phase III

Resource: Product/Brand Development: Phase III Grading Guide

Refer back to the brand created by the Learning Team in Week 2.

Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes.

Address the following:

• Identify a country or geographic region for global expansion for your product.
• Create a strategic marketing plan that:
• Identifies and addresses local/regional challenges and opportunities
• Identifies the legal, ethical, and social challenges and opportunities
• Identifies the marketing tools necessary to expand within the chosen market
• Analyze the differences between domestic and international marketing strategies.

Cite all sources according to APA formatting guidelines.