COM PA523 Wk 2 – Summative Assessment: SWOT Analysis

Knowing how to analyze a program can help you determine whether it is worth communicating about it and how to improve upon it. Also, realizing the importance of diversity and inclusion in any organization will make you a better communications professional.

Choose a local program from a public agency or nonprofit organization.

Write a SWOT analysis of the program, listing the program’s:

• Strengths
• Weaknesses
• Opportunities
• Threats

Describe how you would improve diversity, inclusion, and social responsibility in the agency or organization.

Keep your word count between 1,050 and 1,750 words.

Submit your assignment.

COM PA523 Wk 3 – Communication Tactics

Knowing how to appropriately communicate with a diverse workforce is imperative for success in internal employee relations work.

Write a paper of 700 to 1,050 words explaining what communication tactics you would use to get information out to a diverse workforce and how you would measure its impact.

Think in terms of an organization’s intranet, employee programs, and video storytelling.

To measure the impact of your message, include whether the content was truthful, whether it was accessed and viewed or heard, and if the message was well timed.

Submit your assignment.

COM PA523 Wk 4 – Social Media Communication Strategies

Understanding the important components of a social media Facebook page for a public sector and nonprofit organization is key. Knowing how to keep the page relevant and strategic will make you a more marketable communications professional.

Choose a nonprofit organization and visit their Facebook page.

Analyze the nonprofit organization in 700 to 1,050 words. Address the following criteria:

• Openness and disclosure: Is information available in the About, Founded, and Mission sections?
• Access: Is a website link along with phone numbers and email addresses listed?
• Positivity: Look at the organization’s last 10 posts. How many photos and videos are included in them? Should there be more? Why or why not?
• Collaborations: Is there evidence of networking and partnerships?
• Overall, how do you think the nonprofit organization is doing with its communication strategies?

Submit your assignment.

COM PA523 Wk 5 – Summative Assessment: Press Event Media Kit

Understanding how to put together a media kit is imperative for public sector communications professionals. Being able to write the components of a media kit is something every public relations person must be able to do.

Choose a public sector or nonprofit entity and create a press event to obtain positive media coverage.

Create a media kit for reporters. Each item in the kit should not exceed 1 page, double spaced. Include the following in your media kit:

• News advisory
• Hard news release
• Feature soft release
• Fact sheet
• Background article

Submit your assignment.

COM PA523 Wk 6 – Summative Assessment: Social Media Plan

A communications professional in the public sector must understand the types of social media available and how they impact their organization and the audiences. Understanding how to write for the social media platforms will make the communications person more marketable.

Using the press event you created in Week 5, create a social media plan in 350 to 1,050 words. Include the following in your social media plan:

• 2 types of social media you would use for the event
• Why you selected those social media platforms
• How those social media platforms would connect with your target audiences
• 2 written examples of what you would post for each type of social media

Also, choose 1 of the ways to communicate to employees of your organization. Explain why you chose that internal communication mode and write an invitation to employees to your event using that form of communication.

Submit your assignment.