MHA 506 Wk 6 Discussion – Consumer Choice and Health Care Marketing

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MHA 506 Wk 6 Discussion - Consumer Choice and Health Care Marketing
MHA 506 Wk 6 Discussion – Consumer Choice and Health Care Marketing
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MHA 506 Wk 6 Discussion – Consumer Choice and Health Care Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

 

Due Thursday 

Read the article “Applications of Social Media for Medical Tourism Marketing: An Empirical Analysis” from the University Library.

 

Respond to the following in a minimum of 175 words:

  • Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions?
  • Which choice factors are most important to medical tourism consumers?
  • How successful is social media marketing for consumer choice for medical tourism?
  • How well did medical tourism providers perform in terms of maintaining customer intimacy, customer involvement, interaction, and gathering customer insights? Why are each of these elements important as part of the consumer decision-making process in this situation?

Due Monday

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.