MHA 506 Wk 1 Discussion – Marketing Challenges in Health Care

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday (23 pts)

Think about marketing challenges in health care.

Respond to the following in a minimum of 175 words:

• How is economics in health care unique from other industries?
• How is marketing in health care unique from marketing in other industries?
• What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
• What marketing elements should be considered before a health care provider eliminates such a product or service?

Due Monday (23 pts)

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.

MHA 506 Wk 2 Discussion – Ethical and Profitability Challenges in Health Care Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday (23 pts)

Think of the health care industry in general and of the organization where you work. If you do not currently work in health care, choose a health care organization in your community.

Respond to the following in a minimum of 175 words:

• Is there a relationship between ethics and financial performance in the health care industry?
• What challenges might a relationship between ethics and financial performance play in terms of health care marketing strategy development?
• How do these challenges impact your organization, if any?

Due Monday (23 pts)

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.

MHA 506 Wk 3 Discussion – For-profit vs. Nonprofit Health Care Organizations

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday (23 pts)

Consider the differences between marketing in for-profit and nonprofit health care organizations, then differentiate between the two on the issues below, responding to the following in a minimum of 175 words:

• Strategic goals of the organizations
• Variation in access to the capital market
• Strategic marketing differences between these two types of organizations
• Quality attributes of the two types of organizations
• The management of pricing and volume

Due Monday (23 pts)

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.

MHA 506 Wk 4 Discussion – Brand Image

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday (23 pts)

Respond to the following in a minimum of 175 words

• Identify one or two health care organizations that have a negative brand image. What event or series of events led the organizations to this situation?
• What branding strategy(s) would need to be implemented to restore a tarnished brand?

Due Monday (23 pts)

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.Bottom of Form

MHA 506 Wk 5 Discussion – Collaboration in Health Care

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday (23 pts)

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Drug companies are pursuing collaborative efforts with other companies to manage in the world of pharmacogenomics and individualized medicine.

Respond to the following in a minimum of 175 words:

• What are some examples of these collaborative efforts by pharmaceutical companies (e.g., Accelerated Medical Partnership (AMP) program)?
• What are some examples of the value in partnerships and collaborations in health care service systems?

Due Monday (23 pts)

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.

MHA 506 Wk 6 Discussion – Consumer Choice and Health Care Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday 

Read the article “Applications of Social Media for Medical Tourism Marketing: An Empirical Analysis” from the University Library.

Respond to the following in a minimum of 175 words:

• Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions?
• Which choice factors are most important to medical tourism consumers?
• How successful is social media marketing for consumer choice for medical tourism?
• How well did medical tourism providers perform in terms of maintaining customer intimacy, customer involvement, interaction, and gathering customer insights? Why are each of these elements important as part of the consumer decision-making process in this situation?

Due Monday

Post 2 replies to classmates or your faculty member using the same or near word count. Be constructive and professional.