MKT 421T Wk 5 Discussion – Advantages and Disadvantages of Media Options

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

• Assume you are a marketing manager and you have a marketing budget that would support at least two media choices for promotion. Choose two options from list below and discuss the pros and cons of the various mediums chosen. Identify two specific brands that make use of each of these two choices. You will need to support your examples with screenshots.

Medium choices:

Newspapers

Magazines

Radio

Television

Outdoor Advertising

Digital Marketing (includes social media and email marketing)

Direct Mail

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional. Your response post must be at least 175 words in length.