MKT 435 All Discussions

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MKT 435 All Discussions
MKT 435 All Discussions
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MKT 435 Wk 1 Discussion – Consumer Behavior History and Cognition Types

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

Think about one of your favorite stores to shop in. Identify 1 sensory marketing strategy the store uses to influence your purchases. Provide a rationale on how the strategy creates value for you as a customer. Offer a recommendation on how your favorite store can attract other customers through sensory marketing. Why would the strategy you selected capitalize on consumers’ life experiences and emotions to sway consumers to buy?

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 435 Wk 2 Discussion – Integrating Cognition into Customer Personas

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

For this week, select your favorite character from a movie, television show, or book and consider the products or services this character would likely consume.

First, identify which VALS Framework archetype you would associate with your favorite character. Next, identify a persona for your fictional character. Using this persona, briefly analyze the character’s lifestyle, personality, and motivations. Suggest a marketing message you would use to sell your character their favorite product or service and explain why you feel this message would be effective.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 435 Wk 3 Discussion – How Groups and Events Guide Consumer Behavior

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

In this week’s topic, the chapter examined the concept of social proof in Robert Cialdini’s The Psychology of Persuasion.

Identify which of the pack mentality strategies listed below influences you the most when you are making a purchasing decision. Explain why.

  • Reviews and testimonials
  • Case studies
  • Numbers and data
  • Logos and icons
  • Endorsements and mentions

Now think about your favorite brand. If you could select one authority figure to represent your brand, identify who this would be. Share why this person’s authoritative type of endorsement of your favorite brand builds trust in other consumers to purchase the brand’s products and services.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 435 Wk 4 Discussion – Meaning of the Marketing Mix

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot.

Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 435 Wk 5 Discussion – The Future of Consumer Decision-Making

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

For this week, think about your ideal industry and place to work as a marketer and consider the products and services that this company may own. Describe two marketing strategies you would use in your prospective consumers’ alternative evaluation stage of their customer journey.

Artificial intelligence (AI) can add value to the customer journey. Explain how you could implement AI into your selected stage and why it would be beneficial in persuading your consumer.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.