MKT 435 Wk 5 Discussion – The Future of Consumer Decision-Making

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MKT 435 Wk 5 Discussion - The Future of Consumer Decision-Making
MKT 435 Wk 5 Discussion – The Future of Consumer Decision-Making
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MKT 435 Wk 5 Discussion – The Future of Consumer Decision-Making

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

For this week, think about your ideal industry and place to work as a marketer and consider the products and services that this company may own. Describe two marketing strategies you would use in your prospective consumers’ alternative evaluation stage of their customer journey.

Artificial intelligence (AI) can add value to the customer journey. Explain how you could implement AI into your selected stage and why it would be beneficial in persuading your consumer.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.