MKT 435 Wk 1 Discussion – Consumer Behavior History and Cognition Types

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MKT 435 Wk 1 Discussion - Consumer Behavior History and Cognition Types
MKT 435 Wk 1 Discussion – Consumer Behavior History and Cognition Types
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MKT 435 Wk 1 Discussion – Consumer Behavior History and Cognition Types

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

Think about one of your favorite stores to shop in. Identify 1 sensory marketing strategy the store uses to influence your purchases. Provide a rationale on how the strategy creates value for you as a customer. Offer a recommendation on how your favorite store can attract other customers through sensory marketing. Why would the strategy you selected capitalize on consumers’ life experiences and emotions to sway consumers to buy?

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.