MKT 435 Wk 2 Discussion – Integrating Cognition into Customer Personas

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MKT 435 Wk 2 Discussion - Integrating Cognition into Customer Personas
MKT 435 Wk 2 Discussion – Integrating Cognition into Customer Personas
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MKT 435 Wk 2 Discussion – Integrating Cognition into Customer Personas

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

For this week, select your favorite character from a movie, television show, or book and consider the products or services this character would likely consume.

First, identify which VALS Framework archetype you would associate with your favorite character. Next, identify a persona for your fictional character. Using this persona, briefly analyze the character’s lifestyle, personality, and motivations. Suggest a marketing message you would use to sell your character their favorite product or service and explain why you feel this message would be effective.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.