MKT 435 Wk 3 Discussion – How Groups and Events Guide Consumer Behavior

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MKT 435 Wk 3 Discussion - How Groups and Events Guide Consumer Behavior
MKT 435 Wk 3 Discussion – How Groups and Events Guide Consumer Behavior
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MKT 435 Wk 3 Discussion – How Groups and Events Guide Consumer Behavior

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

In this week’s topic, the chapter examined the concept of social proof in Robert Cialdini’s The Psychology of Persuasion.

Identify which of the pack mentality strategies listed below influences you the most when you are making a purchasing decision. Explain why.

  • Reviews and testimonials

  • Case studies

  • Numbers and data

  • Logos and icons

  • Endorsements and mentions

Now think about your favorite brand. If you could select one authority figure to represent your brand, identify who this would be. Share why this person’s authoritative type of endorsement of your favorite brand builds trust in other consumers to purchase the brand’s products and services.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.