- Description
MKT 435 Wk 2 – Practice: Topic 4 Quick Check
o Focus groups
o Surveys
o Questionnaire
o Social media listening
- The primary emotions in Plutchik’s wheel of emotions come in pairs. What emotion is paired with trust?
o Anticipation
o Disgust
o Joy
o Sadness
- What are the two main emotions driving gift giving?
o Pride and delight
o Pride and affection
o Surprise and affection
o Delight and surprise
- Which is an important component of emotional storytelling?
o Isolate our consumers emotionally
o Take the audience through a change
o Feature our products prominently
o Root for minor characters
- Our personality traits are characterized by what three key indicators?
o Consistency, stability, and individual differences
o Consistency, stability, and similarities
o Inconsistency, individual differences, and instability
o Stability, individual differences, and inconsistency
- If you were a middle-aged consumer, which of Erik Erikson’s stages would you be in?
o Integrity versus despair
o Intimacy versus isolation
o Generativity versus stagnation
o Industry versus inferiority
- What are the five dimensions of the big five personality model? Select all that apply.
o Compassion
o Conscientious
o Affluence
o Neuroticism/Emotional Range
o Openness
o Extraversion
o Agreeableness
- What marketing strategy would you use to attract a consumer that scores high on the extraversion scale?
o Email marketing
o Contests
o Blogs
o Informational ads
- What are the three key defining factors in the AIOs?
o Attitudes, interests, and opinions
o Attitudes, indicators, and opinions
o Agreeableness, interests, and opinions
o Agreeableness, interests, and openmindedness
- Which brand is an example of lifestyle marketing?
o a. Red Bull
o b. Apple
o c. Nike
o d. All of the above