MKT 435 Wk 2 – Practice: Topic 3 Quick Check

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MKT 435 Wk 2 - Practice: Topic 3 Quick Check
MKT 435 Wk 2 – Practice: Topic 3 Quick Check
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MKT 435 Wk 2 – Practice: Topic 3 Quick Check

  1. Consumer motivations are ________.

o   Unobservable and internal states

o   Observable and internal states

o   Observable and external states

o   Unobservable and external states

 

 

 

  1. What is the correct order of elements in the expectancy theory?

o   Motivation, valence, instrumentality, expectancy

o   Expectancy, valence, instrumentality, motivation

o   Expectancy, instrumentality, valence, motivation

o   Instrumentality, expectancy, motivation, valence

 

 

 

  1. Which of the below are levels of Maslow’s hierarchy of needs? Check all that apply.

o   Cognition

o   Physiological

o   Social-emotional

o   Esteem

o   Self-actualization

o   Love/belonging

o   Safety

 

 

 

  1. Which of the below volunteer recruitment marketing strategies gives a volunteer a feeling of self-actualization?

o   Affiliation

o   Prestige

o   Creativity

o   Stability

 

 

 

  1. What are the characteristics of promotion-centered consumers? Check all that apply.

o   Maximize benefits and rewards

o   Realize hopes and accomplishments

o   Use factual information

o   Make speedy decisions

 

 

 

  1. ________ happens when consumers have two incompatible goals which could be positive or negative.

o   Preventable conflict

o   Motivational conflict

o   Promotional conflict

o   Attitude conflict

 

 

 

  1. What is an example of attitude objects?

o   Product

o   Company

o   Retailer

o   Product attributes

o   Brand

o   All of the above

o   None of the above

 

 

 

 

  1. A consumer feels happy when they use milk in a biodegradable container. This is an example of what stage of the ABC model?

o   Affect

o   Multiattribute

o   Cognition

o   Behavior

 

 

 

  1. The “______ Effect” occurs when consumers feel success and autonomy in the making process while investing their labor.

o   Build-a-Bear

o   IKEA

o   Betty Crocker

o   Mcdonald’s

 

 

 

  1. What is a brand design example of cognitive dissonance?

o   Using consistent color schemes on all communication channels

o   Using a formal tone of voice for a medical product

o   Changing to a different color in a logo

o   Keeping the same icon on a logo