- Description
MKT 435 Wk 2 – Practice: Topic 3 Quick Check
- Consumer motivations are ________.
o Unobservable and internal states
o Observable and internal states
o Observable and external states
o Unobservable and external states
- What is the correct order of elements in the expectancy theory?
o Motivation, valence, instrumentality, expectancy
o Expectancy, valence, instrumentality, motivation
o Expectancy, instrumentality, valence, motivation
o Instrumentality, expectancy, motivation, valence
- Which of the below are levels of Maslow’s hierarchy of needs? Check all that apply.
o Cognition
o Physiological
o Social-emotional
o Esteem
o Self-actualization
o Love/belonging
o Safety
- Which of the below volunteer recruitment marketing strategies gives a volunteer a feeling of self-actualization?
o Affiliation
o Prestige
o Creativity
o Stability
- What are the characteristics of promotion-centered consumers? Check all that apply.
o Maximize benefits and rewards
o Realize hopes and accomplishments
o Use factual information
o Make speedy decisions
- ________ happens when consumers have two incompatible goals which could be positive or negative.
o Preventable conflict
o Motivational conflict
o Promotional conflict
o Attitude conflict
- What is an example of attitude objects?
o Product
o Company
o Retailer
o Product attributes
o Brand
o All of the above
o None of the above
- A consumer feels happy when they use milk in a biodegradable container. This is an example of what stage of the ABC model?
o Affect
o Multiattribute
o Cognition
o Behavior
- The “______ Effect” occurs when consumers feel success and autonomy in the making process while investing their labor.
o Build-a-Bear
o IKEA
o Betty Crocker
o Mcdonald’s
- What is a brand design example of cognitive dissonance?
o Using consistent color schemes on all communication channels
o Using a formal tone of voice for a medical product
o Changing to a different color in a logo
o Keeping the same icon on a logo