MKT 438 All Discussions

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MKT 438 Wk 1 Discussion – Public Relations and Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Public relations and marketing departments are often confused and sometimes work together.

Compare and contrast the typical public relations and marketing responsibilities. Discuss at least two similarities and two differences. What is the relationship between public relations and marketing?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 438 Wk 2 Discussion – Internal Public Relations

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Compare internal public relations and employee relations. What are two ways in which they are similar? How are they different?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 438 Wk 3 Discussion – Communications in PR

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Public relations may handle communication differently for different industries.

Compare two types of communication required for community, government, and investor relations. In what ways are they similar? How does the type of relation affect the type of communication that is used?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 438 Wk 4 Discussion – Legal Considerations

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Select a legal consideration for public relations. Find a recent event involving this legal consideration. How was it handled? What do you think needed to be considered?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 438 Wk 5 Discussion – Changes in PR

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Public relations has been impacted by technology and globalization.

Select one impact that changed public relations. What happened? What was involved? How did technology or globalization affect the outcome?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.