MKT 438 Wk 1 – The Role of Public Relations Paper

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MKT 438 Wk 1 - The Role of Public Relations Paper
MKT 438 Wk 1 – The Role of Public Relations Paper
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MKT 438 Wk 1 – The Role of Public Relations Paper

Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.

 

Write a 700- to 1,050-word paper in which you examine the following:

  • The multiple definitions of public relations

  • The connection between PR and the promotional aspect of the marketing mix (e.g., advertising, publicity, public relations)

  • How are they similar and how are they different?

  • How might PR be more important during a crisis situation for an organization?

 

Include two outside references, as well as citations with your paper.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.