MKT 438 Wk 2 – Internal Public Relations Paper

Read the “Sony Shoots the Messenger” Case Study on p. 242 in The Practice of Public Relations, Ch. 11.

Answer the three questions at the end of the chapter on p. 243.

Write a 1,050- to 1,400-word paper in which you describe how the case was handled, and provide recommended improvements for your client (Sony).

Include three outside references, as well as citations with your paper.

Format your paper consistent with APA guidelines.

Submit your assignment.