MKT 438 Wk 4 – Approach to Crisis Management: Defending an Organization’s Reputation Paper

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MKT 438 Wk 4 - Approach to Crisis Management: Defending an Organization’s Reputation Paper
MKT 438 Wk 4 – Approach to Crisis Management: Defending an Organization’s Reputation Paper
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MKT 438 Wk 4 – Approach to Crisis Management: Defending an Organization’s Reputation Paper

Select one of the following case studies to read and do research on from The Practice of Public Relations:

  • Race Relations with that Soy Latte? (p. 59)

  • Uber Success Brings PR Problems (p. 102)

  • Ethical Hammer Falls on Daddy Huxtable (p. 124)

  • Up Your Bucket for a Wonderful Cause (p. 287)

  • The Rise and Fall of Queen Martha (p. 371)

 

Write a 700- to 1,050-word paper, and respond to the questions at the end of your selected case study to form the basis for your response.

  • What went well regarding the PR response to the situation?

  • What might you have recommended to improve the response?

  • Cite PR concepts from your text, University Library readings, or other sources to support the points you are making.

 

Include two references with your paper.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.