MKT 438 Wk 5 – Role and Impact of Social Media in PR Paper

Review the “Don’t Mess with the Queen of Social Media” Case Study on p. 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her PR consultant.

Incorporate the principles of PR that you have learned to date.

Develop a 700- to 1,050-word recommendation as part of your response.

Use two outside references to support your points.

Format your recommendation consistent with APA guidelines

Submit your assignment.