MKT 438 Entire Course

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MKT 438 Entire Course
MKT 438 Entire Course
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MKT/438

PUBLIC RELATIONS

The Latest Version A+ Study Guide

 

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MKT 438 Entire Course Link

https://hwsell.com/category/mkt-438/

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MKT 438 Wk 1 – The Role of Public Relations Paper

Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.

 

Write a 700- to 1,050-word paper in which you examine the following:

  • The multiple definitions of public relations
  • The connection between PR and the promotional aspect of the marketing mix (e.g., advertising, publicity, public relations)
  • How are they similar and how are they different?
  • How might PR be more important during a crisis situation for an organization?

 

Include two outside references, as well as citations with your paper.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.

 

 

MKT 438 Wk 2 – Internal Public Relations Paper

Read the “Sony Shoots the Messenger” Case Study on p. 242 in The Practice of Public Relations, Ch. 11.

 

Answer the three questions at the end of the chapter on p. 243.

 

Write a 1,050- to 1,400-word paper in which you describe how the case was handled, and provide recommended improvements for your client (Sony).

 

Include three outside references, as well as citations with your paper.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.

 

MKT 438 Wk 3 Team – Phase 1: Public Relations Campaign for a New Product or Service Paper

Note: This Learning Team assignment has two components. You will be completing the first part in Wk 3 and the second part in Wk 4.

 

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

 

Write a 700- to 1,050-word paper that includes the following:

  • A description of the product or service for which you will be developing a promotional campaign
  • The intended audience(s) for the product or service.
  • Characteristics that make your product/service unique
  • Ideas about how to showcase the best qualities of your product/service to your intended audience
  • Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s)
  • Promotional opportunities for this product/service within your client’s company
  • Research that you conduct to ensure your initial approach is on target, including an explanation as to why you selected this particular approach
  • Two or three clearly stated objectives/goals for your campaign

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.

 

MKT 438 Wk 3 – How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability Paper

Select an organization that has a known interest in social responsibility and/or sustainability.

 

Write a 1,050- to 1,400-word paper that addresses the following questions:

  • Why did you select this organization?
  • Why do you think this organization is socially responsible and/or interested in sustainability?
  • How does the organization actively demonstrate these principles?
  • What public relations efforts are in place to help promote organizational efforts toward social responsibility/sustainability?

 

Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

 

Include two references with your paper.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.

 

MKT 438 Wk 4 Team – The Tactical Plan for the Public Relations Campaign Paper

Last week’s assignment dealt with strategic approaches in public relations. This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute the strategy you have developed for your campaign.

 

Select up to six PR tools you will use to promote your client’s product or service.

 

Review The Practice of Public Relations, Ch. 15 on how to write a news release, as well as more brief promotional writing for social media such as Twitter.

 

Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign. Be specific with your choices.

 

For example, for paid media you might create an ad for a print or online newspaper or magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.” Refer to Ch. 9 of The Practice of Public Relations for more information on these tools.

 

Explain your rationale for each selection.

 

Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.

 

MKT 438 Wk 4 Team – The Tactical Plan for the Public Relations Campaign Presentation

Resource: The Tactical Plan for the Public Relations Campaign-Presentation Grading Guide

Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using all of the information that you researched for your paper.

Format your presentation consistent with APA guidelines.

Submit your assignment.

 

MKT 438 Wk 4 – Approach to Crisis Management: Defending an Organization’s Reputation Paper

Select one of the following case studies to read and do research on from The Practice of Public Relations:

  • Race Relations with that Soy Latte? (p. 59)
  • Uber Success Brings PR Problems (p. 102)
  • Ethical Hammer Falls on Daddy Huxtable (p. 124)
  • Up Your Bucket for a Wonderful Cause (p. 287)
  • The Rise and Fall of Queen Martha (p. 371)

 

Write a 700- to 1,050-word paper, and respond to the questions at the end of your selected case study to form the basis for your response.

  • What went well regarding the PR response to the situation?
  • What might you have recommended to improve the response?
  • Cite PR concepts from your text, University Library readings, or other sources to support the points you are making.

 

Include two references with your paper.

 

Format your paper consistent with APA guidelines.

 

Submit your assignment.

 

MKT 438 Wk 5 – Role and Impact of Social Media in PR Paper

Review the “Don’t Mess with the Queen of Social Media” Case Study on p. 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

 

Describe what PR recommendations you would have for Taylor Swift if you were her PR consultant.

 

Incorporate the principles of PR that you have learned to date.

 

Develop a 700- to 1,050-word recommendation as part of your response.

 

Use two outside references to support your points.

 

Format your recommendation consistent with APA guidelines

 

Submit your assignment.