MKT 443 Wk 1 Discussion – Social Media and Marketing

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MKT 443 Wk 1 Discussion - Social Media and Marketing
MKT 443 Wk 1 Discussion – Social Media and Marketing
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MKT 443 Wk 1 Discussion – Social Media and Marketing

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students which must be made during the academic week.

Due Thursday – 20 Points

Respond to the following in a minimum of 175 words: 

  • What percentage of the communication seen by the average social media user do you think is marketing communication (vs. personal communication)?

  • Given that anonymity is possible on virtually all social media platforms, how can users tell who originated any given communication (i.e., how can users tell whether a given communication is personal or marketing-based)?

  • How do marketing organizations and functions exploit this anonymity?

Due Monday – 2 peer replies x 10 points each = 20 points possible.

Reply to at least 2 of your classmates or me. Be constructive and professional in your responses. Peer replies must be at least 100 words and be substantive. To be substantive they must stay on topic, develop the concepts, and provide examples (real or made up) to illustrate your points.