MKT 443 Wk 2 Discussion – Social Media and Consumers

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MKT 443 Wk 2 Discussion - Social Media and Consumers
MKT 443 Wk 2 Discussion – Social Media and Consumers
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MKT 443 Wk 2 Discussion – Social Media and Consumers

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial DQ post and 2 replies to other students or me. Participation must be completed in its assigned week.

Due Thursday DQ – 20 points

Respond to the following in a minimum of 175 words: 

Building on the concepts that were discussed in Week 1, we will begin to examine consumer behavior and how it is different online and in social media. In addition, you will be exploring the top five social media platforms and how the companies running them use them and target consumers.

Use the internet and our library to research social media marketing careers.

Answer all elements of the question in a minimum of 175 words.

  • What are two jobs in the career field of social media marketing that appeal to you?

  • What types of responsibilities do they have?

  • What responsibilities do you find most appealing and why?

  • What responsibilities do you feel would be most challenging and why?

  • What is the compensation (salary)?

  • Explain your answers and provide specific examples to support your responses.

Due Monday 2 peer replies x 10 points each = 20 points possible

Reply to at least 2 of your classmates or me. Be constructive and professional in your responses. Responses must be at least 100 words and substantive. Substantive posts include examples, reasoning, develop the concepts deeper, and stay on topic.