MKT 443 Wk 3 Discussion – Social Media Strategy

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MKT 443 Wk 3 Discussion - Social Media Strategy
MKT 443 Wk 3 Discussion – Social Media Strategy
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MKT 443 Wk 3 Discussion – Social Media Strategy

Last week, you had an opportunity to investigate the affect of social media on consumer behavior and the career opportunities available in social media. Now, let’s take a closer look at where social media fits in the strategic planning process and the best use of social media tactics.

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or me.

Due Thursday – DQ 20 Points

Respond to the following in a minimum of 175 words:

Be sure to respond to each element of the question.

  • How is “personas” used in social media to better understand and relate to target consumers?

  • What is the relationship between personas and the value proposition for a product or service?

  • Select a website of your choice. Explain how personas are incorporated in it. Share examples.

  • Explain your answers and provide specific examples to support your responses.

Due Monday 2 peer replies x 10 points each = 20 points possible

Reply to at least 2 of your classmates or me. Be constructive and professional in your responses. Responses must be at least 100 words and substantive. Substantive posts include examples, reasoning, develop the concepts deeper, and stay on topic.