- Description
CMGT 554 Wk 4: Ch. 4 Video Exercise: Ethical and Social Issues in Information Systems
Watch the video and complete the short quiz in MyLab MIS®. This video provides different scenarios regarding how companies track information and some of the legal and ethical rules that need to be followed. You will have unlimited attempts on the quiz.
This video describes how advertisers use _____ in order to display more relevant ads based on a user’s search and browsing history.
A.
Web bugs
B.
metabots
C.
intelligent agents
D.
tagging bots
E.
behavioral tracking
Based on the information in this video, all of the activities listed here describe behavioral tracking except _____.
A.
collecting data that identifies what searches have been conducted
B.
collecting data that identifies which Websites have been visited
C.
delivering ads that are tailored to individual tastes and preferences
D.
collecting data on the amount of time spent at each Website
E.
collecting credit card data from online purchases
According to this video, the business benefits of behavioral tracking include _____.
A.
delivering ads based on demographic data
B.
delivering ads based on geo-location data
C.
identifying prospective customers for products or services
D.
delivering ads based on social media activity
E.
all of the answers
One of the characters in this video asks the question: “Are there any laws to keep companies from installing trackers on my computer?” According to his colleague’s reply, which of the following statements describes current U.S. law regarding the information Websites can collect and how that information is used?
A.
The Freedom of Information Act requires Websites to inform users when ads are based on behavioral tracking.
B.
The Opt-Out Act of 2012 guarantees users the right to opt-out of online behavioral tracking.
C.
The Privacy Protection Act regulates online behavioral advertising that targets users 18 years of age or older.
D.
The Children’s Online Privacy Protection Act regulates the collection of personal information on children and bans behavioral advertising to children younger than 13 years of age without parental consent.
E.
The Online Privacy Alliance Act regulates online behavioral advertising that targets users regardless of age.
According to this video, behavioral tracking and targeted ads can be seen as a double-edged sword because _____.
A.
targeted ads are more relevant for users but less efficient for advertisers
B.
increases in targeted ads may result in higher sales but users may perceive them as a loss of privacy
C.
behavioral tracking delivers more relevant ads but results in slower browser speed
D.
increases in targeted ads may be accompanied by poor ad quality
E.
increases in targeted ads may be accompanied by decreased Web page bounce rates