- Description
CMGT 554 Wk 4: Ch. 9 Video Exercise: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Complete the video exercise and short quiz in MyLab MIS®. This video provides an end-user approach to understand why an Enterprise Resource Planning (ERP) system will work for an organization. You have unlimited attempts on the quiz.
In this video, Kevin describes _____ as a set of integrated software modules that support nearly all of their organization’s business processes.
A.
application software
B.
ERP
C.
process management software
D.
groupware
E.
middleware
Mary’s company is implementing an ERP system to achieve which main business objective?
A.
globalization
B.
survival
C.
business process automation
D.
just-in-time manufacturing
E.
Improved decision making
As Kevin explains, _____ processes support activities in multiple departments and span an organization.
A.
functional
B.
global
C.
middleware
D.
enterprise
According to this video, which of the following statements is true regarding enterprise resource planning systems?
A.
They are easy to change.
B.
They create data duplication among departments.
C.
They use and store data across separate databases.
D.
They can be operated without training.
E.
They integrate data with a centralized database.
In this video dramatization, Kevin describes which component of an ERP system that consolidates data from sales, marketing, and service departments?
A.
customer relationship management (CRM)
B.
customer support system (CSS)
C.
sales planning and forecasting (SPF)
D.
sales and marketing management (SMM)
E.
customer service management (CSM)