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MKT 421 Week 1 Favorite Brand Paper

Instructions

Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are passionate about this brand.
• Respond to the following questions:

  • Is the company successful in building loyal customer relationships across different groups?
  • Why or why not?

• Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.