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MKT 421 Week 2 Marketing Mix Presentation

Instructions

Select a company currently experiencing marketing changes.

Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix:

• Each of the four P’s should be addressed on its own slide.
• The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
• Use the Wall Street Journal articles in the University Library to facilitate your research of the company.  To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.