MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies

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MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies
MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies
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MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies

Review Ch. 2 of Marketing.

Consider the following as you read:

  • In what ways does the SWOTT analysis help in the strategic marketing process?