MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions

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MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions
MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions
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MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions

Consider the following as you read:

  • What are examples of the pros and cons of primary and secondary data in the marketing research process?