MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning

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MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning
MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning
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MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning

Consider the following as you read:

  • What is positioning and the two methods for accomplishing the strategy?