MKT 421 Week 2 Segmenting, Targeting, and Positioning

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MKT 421 Week 2 Segmenting, Targeting, and Positioning
MKT 421 Week 2 Segmenting, Targeting, and Positioning
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MKT 421 Week 2 Segmenting, Targeting, and Positioning

Watch the “Segmenting, Targeting, and Positioning” video.

Consider the following as you watch:

  • What are the individual goals of segmenting, targeting, and positioning?

Discuss your perceptions in class/online forum.