MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing

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MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing
MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing
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MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing

Consider the following as you read:

  • What six elements are required for communication to occur?