MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations

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MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations
MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations
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MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations

Consider the following as you read:

  • What are the advantages and disadvantages of sales promotions and public relations?